The Hub Bariátrico stopped behaving like a campaign and started behaving like a product: a system that moves someone from doubt to decision, and one that today positions Boston Scientific as a leading voice in digital medical innovation across Latin America.
The Hub Bariátrico stopped behaving like a campaign and started behaving like a product: a system that moves someone from doubt to decision, and one that today positions Boston Scientific as a leading voice in digital medical innovation across Latin America.
"Content with a job to do inside a journey stops being information. It becomes business value".
We built the Hub Bariátrico by mapping a person's full path, from the first moment of doubt to the decision to book a consultation with a specialist.
Every piece of content was built to do a job inside that journey. A video podcast addressed a specific objection.
A patient testimonial gave someone permission to see themselves in another person's story. A webinar closed the gap between what a doctor knows and what a patient understands.
That progression let us do more than inform the community. It let us guide it, from a first doubt into a real decision about their health.
The solution
600,000+ people reached across the digital community
90+ audiovisual pieces that translated complex science into human content
2,780+ real leads converted into personalized medical conversations
1,400 people in an active interested-audience base
Appointments booked with specialists
240+ hours of personalized care over 7 months
The results
600,000+ people reached across the digital community
90+ audiovisual pieces that translated complex science into human content
2,780+ real leads converted into personalized medical conversations
1,400 people in an active interested-audience base
Appointments booked with specialists
240+ hours of personalized care over 7 months
"Content with a job to do inside a journey stops being information. It becomes business value".
600,000+ people reached across the digital community
90+ audiovisual pieces that translated complex science into human content
2,780+ real leads converted into personalized medical conversations
1,400 people in an active interested-audience base
Appointments booked with specialists
240+ hours of personalized care over 7 months
The results
We built the Hub Bariátrico by mapping a person's full path, from the first moment of doubt to the decision to book a consultation with a specialist.
Every piece of content was built to do a job inside that journey. A video podcast addressed a specific objection.
A patient testimonial gave someone permission to see themselves in another person's story. A webinar closed the gap between what a doctor knows and what a patient understands.
That progression let us do more than inform the community. It let us guide it, from a first doubt into a real decision about their health.
The solution
Before ever sitting down with a specialist, almost anyone has already gone looking for answers online.
That's especially true for something like obesity, where the decision to seek treatment comes loaded with questions nobody wants to ask out loud.
If that first search happens in digital, the brand needed to be there as a trustworthy voice inside that conversation.
A digital product doesn't always look like an app. Sometimes it looks like a well-designed system built to support an important decision, and that shift in thinking is what changed the direction of the project.
The opportunity
Boston Scientific needed to increase adoption of endobariatric therapies as a treatment for obesity.
On the other side of that challenge were two audiences that weren't finding each other. People searching for answers about their health with no one they trusted to ask, and doctors with valuable knowledge but few real spaces to reach the people who needed it. All of this inside a public conversation crowded with myths and misinformation about obesity and its treatments.
The challenge
Before ever sitting down with a specialist, almost anyone has already gone looking for answers online.
That's especially true for something like obesity, where the decision to seek treatment comes loaded with questions nobody wants to ask out loud.
If that first search happens in digital, the brand needed to be there as a trustworthy voice inside that conversation.
A digital product doesn't always look like an app. Sometimes it looks like a well-designed system built to support an important decision, and that shift in thinking is what changed the direction of the project.
The opportunity
Communications strategy
Brand strategy
Branding
Creative campaigns
Social Media
Content strategy and production
Lead management
Communications strategy
Brand strategy
Branding
Creative campaigns
Social Media
Content strategy and production
Lead management
SERVICES
SERVICES
Boston Scientific needed to increase adoption of endobariatric therapies as a treatment for obesity.
On the other side of that challenge were two audiences that weren't finding each other. People searching for answers about their health with no one they trusted to ask, and doctors with valuable knowledge but few real spaces to reach the people who needed it. All of this inside a public conversation crowded with myths and misinformation about obesity and its treatments.
The challenge
A content system built to support decisions.
A content system built
to support decisions.
BOSTON SCIENTIFIC